Responsible Marketing Policy for Angel 2400®  by Vapes Bars®

At Vapes Bars®, we are dedicated to marketing our products responsibly, with a strict emphasis on ensuring that our products are only used by and marketed towards the adult vaping community. Our commitment is to serve adult smokers with alternative solutions to traditional cigarettes, while rigorously working to prevent underage access to our products.

Core Principles of Angel 2400® Marketing

Responsible Marketing: Our marketing efforts are solely targeted at adult vaping community who are current smokers or users of vaping products.

Adult Smokers Focus: Angel 2400® are designed as an alternative for adult smokers who use traditional cigarettes. They are not intended for use by anyone under the age of 18.

Age Restriction Enforcement: We do not market, sell, or distribute our products to anyone under the legal smoking age.

Marketing Standards for Angel 2400®

Design and Imagery: Our product packaging and marketing materials avoid appealing to individuals under the age of 18. This includes refraining from the use of graphic elements that resonate with youth culture, such as bright colour usage, popular youth icons, animations, or any form of content that appeals to minors.

Brand Representation: Marketing materials do not imitate or utilise the branding or trademarks of products that are predominantly marketed towards or popular with youth.

Health Claims: Angel 2400® are not marketed as a smoking cessation tool, nor are they presented as safe, healthy, or beneficial in terms of health outcomes.

Ingredient Transparency: Our packaging and marketing materials clearly state what’s inside our products. Additionally, we always make sure to include a disclaimer about any addictive substances they contain.

Professional Endorsement: No health professional is used to endorse our products directly or indirectly in our marketing.

Mature Representation: Individuals depicted in our advertising and promotional materials are clearly over the age of 25 that resonates with the adult-only focus of our products.

Selective Advertising: Print and digital advertisements are confined to media that have a predominantly adult audience of 21 years and older.

Event and Outdoor Marketing: Event sponsorships and outdoor advertising cater exclusively to adult demographics and maintain a respectful distance from schools and child-centric facilities.

Social Media and Online Policy:

Compliance with Platforms: In line with social media platforms’ policies, Angel 2400® will not promote tobacco or vaping products on platforms that restrict or prohibit such content, particularly in relation to minors.

Instagram Marketing: Consistent with platform guidelines, Angel 2400® will abstain from any form of paid or unpaid promotion of vaping products on Instagram.

Content Restrictions: Our content on platforms like Facebook, Instagram and YouTube will comply with their respective regulations regarding the promotion of tobacco or vaping products, ensuring no direct sales or promotion to minors.

Preventing Child Access to Vaping Products:

Retailer Responsibility: Angel 2400® expects all retailers and distributors of our products to adhere strictly to age verification laws and practices, ensuring products are sold only to the adults.

Packaging and Sales: Our packaging will include clear warnings against selling to minors. Additionally, we will not market disposable products containing more than 2ml of e-liquid in the UK and Europe.

Online Sales: Purchases made through our website will be restricted to adults, verified through robust age verification technologies.

At Angel 2400® by Vapes Bars®, our responsible marketing policy is a testament to our commitment to adult vaping community while actively preventing youth access to vaping products. Our approach is guided by integrity, respect for legal age restrictions, and a commitment to the well-being of our community.